• MCS Life

    MCS Life

APATCHWORKS© SUPPORTED BY MCS FOR THE T-CELL WARRIOR DAY

The partnership between MCS and the American 501c3 non-profit organization apatchworks© are celebrating their first fundraising event. T-Cell Warrior Day!

Apatchworks© provides collaborative art experiences that go beyond borders, cultures and languages for children with long term hospital stays, children who are challenged by social difficulties and children who desire to help children by actively providing group art experiences and installations.

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MCS AND PRECA BRUMMEL ANNOUNCE CHILDRENS WEAR COLLECTION

9 December 2014

MCS, the American heritage casual wear brand announces it has signed an agreement with Italy’s historic children’s wear company Preca Brummel, to create a complete collection of MCS kids wear.

The collection, due in store in Autumn Winter 2015 will be a representation of all the MCS brand’s “Rugged and Refined”, Western influenced style aimed at the junior male consumer aged 6 months to 16 years old.

Preca Brummel, who are based in Carnago, will design and produce the juniors collection with all the attention to detail that MCS is famed for and the designs and styles will compliment the color palette, themes and fabrics of the adult collection.阅读全文

MCS and apatchworks©, together for children in need

2 October 2014

MCS signed an international partnership agreement with the American, non-profit organisation apatchworks©. Founded by Stacey Wilson-McMahon, apatchworks© is an initiative that seeks to brings fun and creativity to children hospitalized with cancer and children in need through collaborative art experiences based on the classic American tradition of patchwork.

MCS has committed to finance and fundraise these projects at an international level through a series of events and by engaging its boutiques worldwide.

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New Online Store

18 September 2014

As a major part of the continued development of MCS worldwide, we are proud to announce the opening of our new Online Store.


MCS is currently in the process of a global store opening plan, with new stores planned in Italy, France, Poland, Hungary, Russia, Philippines and the Middle East. As well as these stores consumers will also be able to experience and buy the best of MCS online.


“Our new online store is a great boost to get the MCS brand message out to the world. To be seen as a leading brand we have to offer our customers the chance to buy MCS online. The marketing of the store will also challenge new customers to visit our current and new stores to see the dramatic brand improvement in design, quality and value” Leo Cantagalli CEO


MCS is the Classic Brand With The Rider, Rugged & Refined Since 1987

MCS and China Outfitters Announce Joint Venture

10 April, 2014 – Valdagno, Italy

MCS Group (a part of the Emerisque Group) and China Outfitters Holdings Limited (HKSE: 1146.HK) (“China Outfitters”) announce the formation of a joint venture for the strategic development of the “MCS” brand, a leading American West-inspired Italian-designed premium men’s casualwear lifestyle brand, in the People’s Republic of China, Hong Kong, Macau and Taiwan (“Greater China”).

The joint venture owns the MCS trademarks for Greater China and will promote and distribute the MCS brand and products in the region through wholesale, retail and franchise operations.

Currently the MCS brand operates approximately 90 points of sales in Greater China. Given the fast rate of growth in the middle-to-high end branded men’s casual wear market in Greater China, the joint venture has established an aggressive expansion plan, with a target to more than double the number of MCS points of sale within three years.

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MCS & Radio Days Classic Films. An Exciting Partnership

Radio Days, owners of 1,000’s of classic film titles and images and MCS have partnered together to develop a new limited edition t-shirt collection for men. It will hit stores at the end of March 2014.

The collection has been designed taking key images from major films fitting the MCS American West heritage. The collection features new branding and images from classic Spaghetti Westerns and James Dean films (The Lone Ranger return – The Bad, The Good, The Ugly – For a few dollars more – The Giant – Rebel without a cause). It will be sold in MCS stores worldwide, multi brand retailers. Pricing for t-shirts ranges from €40.阅读全文

MCS “GOIN BACK TO ITS ROOTS” – Spring Summer 2014

For Spring 2014 MCS returns to its roots, with a focus on a men’s only collection built on the unique MCS position, blending American heritage with Italian design, style and quality.

Inspiration for the collection came from a classic two-week  road trip taken by the design team across the American Southwest. Through the Grand Canyon, to San Francisco, then all the way to Las Vegas, life on the road set the perfect stage for creating a collection for real men who want a casual outdoor inspired quality product.

The core vision of the brand – leader in men’s rough&rugged jackets and pants – is as always all about investing in quality fabrics, details and washes, to provide an exciting and classic collection. The collection features many iconic items where younger fits and new rugged, refined and vintage washes add a fresh contemporary flair. Re-worked all-time favorites join a fine selection of attractive priced products that maintain MCS’s high standards of quality.

The brand also sees a prominent return of the iconic and globally recognized  MCS Rider logo. The Rider makes a strong impact in combination with the brand’s clear and powerful advertising message for Spring Summer 2014, developed in association with leading outdoor photographer Adrian Meyers (www.adrianmyers.com).阅读全文