For Spring 2014 MCS returns to its roots, with a focus on a men’s only collection built on the unique MCS position, blending American heritage with Italian design, style and quality.
Inspiration for the collection came from a classic two-week road trip taken by the design team across the American Southwest. Through the Grand Canyon, to San Francisco, then all the way to Las Vegas, life on the road set the perfect stage for creating a collection for real men who want a casual outdoor inspired quality product.
The core vision of the brand – leader in men’s rough&rugged jackets and pants – is as always all about investing in quality fabrics, details and washes, to provide an exciting and classic collection. The collection features many iconic items where younger fits and new rugged, refined and vintage washes add a fresh contemporary flair. Re-worked all-time favorites join a fine selection of attractive priced products that maintain MCS’s high standards of quality.
The brand also sees a prominent return of the iconic and globally recognized MCS Rider logo. The Rider makes a strong impact in combination with the brand’s clear and powerful advertising message for Spring Summer 2014, developed in association with leading outdoor photographer Adrian Meyers (www.adrianmyers.com).阅读全文