Welcome home to the inspiration of our brand. A place where we celebrate our America, our links to nature, our authenticity and our brand’s freedom of expression. Welcome to the new SS 16 collection. A collection inspired by American Blues, Wildlife Trails, Junk Yards, and Salt Lakes. All essential elements that link perfectly to MCS’s unique brand strengths. Our American Country Classic roots and Italian Design are carefully styled to offer a directional yet highly commercial collection to further drive desirability and excitement. A perfect blend of traditional, classic and contemporary, with that unique Rugged & Refined look that can only be MCS! Welcome to MCS Country.
The Spring Summer 2016 collection explores the most iconic MCS inspiration, such as originality, the American spirit and freedom of expression through new suggestive elements that give shape and stimulus to all the senses.
The Blues is the soundtrack of this new collection and its very source of inspiration, in the spirit of freedom and deep, soulful expression that pervades it. An expression of 19th century America, the Blues speaks of the energy in the spirit of emancipation that characterised the Afro-American population of the time.
The spirit of freedom pervades the collection expressing a desire to become totally immersed in nature, relating to the animals and plants to be found in the immense parks of USA. The view of this magnificent and authentic natural scenery is reflected in the eyes of an explorer no longer hunting for old trophies but for that one, perfect shot for his own photoreporting.
A smell of engine oil and gasoline runs through the ‘On-the-road’ theme exploring American Kustom Kulture with its outandout desire to be original, driving its aficionados on long journeys to seek out special parts to customize their vehicles, turning them into something exceptional, whether on two, three or four wheels.
Endless horizons that breathe the spirit of utter freedom are what the Dry Lakes have to offer, a stunning backdrop for alternative sports practized with friends and, above all, the perfect setting for the Spring Summer 2016 collection.