• Story

    Story

THE ORIGINAL AMERICAN WEST LIFESTYLE BRAND

 

Starting in the 1970′s as Marlboro Country, we have evolved to Marlboro Sportswear in 1984 and Marlboro Classics in 1987. A unique proposition, that combines American West lifestyle with exceptional Italian quality and style, has always been ensured.

 

The brand has had instant success.

 

Just like our Rider, considered as the world’s most dynamic logo, we embrace change, which is why, 25 years later, the brand has evolved to MCS. Though our iconic Rugged and Refined look, quality and style, haven’t changed.

 

As strong as ever, we are a global brand with a full collection for Men, Women and Kids because everyone is invited to MCS Country.