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MCS is a philosophy of life, a mental condition, a manifesto that goes beyond fashion and time, an authentic brand that continues to write the history of casual style, addressing contemporary man: a conscious, independent and attentive consumer, who loves beauty, nature, adventure and seeks freedom in all its forms. Clothing and accessories for traveling with body and mind, from the most crowded metropolises to uncontaminated territories: to rediscover yourself, to tell your story through your own style, to always feel in the right place. MCS is a lifestyle you can identify with. Everyday.


From its origins, MCS has told the American Dream with collections inspired by the country lifestyle, the adventurous spirit of fascinating and free cowboys, the large spaces of rural and urban America: unconventional men, ready to face nature and its challenges with courage and enthusiasm.


Today a new phase begins: the imagination expands and updates itself. The contemporary rider evolves and combines city life and outdoor activities; his simple and modern style communicates perfectly with the environment. He loves nature and lives it responsibly, he is very aware of his choices, he stands out for his independence, curiosity and veneration of freedom.


Yesterday as today, wearing MCS means recognizing yourself in a system of values ​​and emotions. Nature remains the center of this welcoming and free universe. The new rider is an explorer, not a tourist: he travels to rediscover nature and tame the metropolis. Beyond fashion, but immersed in his time. Projected into the future, but respecting the past.