LEADING FASHION HISTORY SINCE 1987
MCS is a philosophy of life, a state of mind, a manifesto that goes beyond fashions and time. It is an authentic brand that continues to write the history of casual style, dedicated to the contemporary man: a conscious, independent and aware consumer who loves beauty, nature, adventure and seeks freedom in all its forms. Clothing and accessories to travel with the body and mind, from the most crowded cities to pristine territories: to find himself, to express himself through his own style, to always feel at home and in the right place. MCS is a lifestyle with which he can identify. Every day.
FROM THE WEST
From the outset MCS has recounted the American Dream with collections inspired by the country lifestyle, by the adventurous spirit of charming and free cowboys, by the large spaces of rural and urban America: unconventional men, ready to embrace nature and its challenges with courage and enthusiasm.
TO THE WORLD
Today a new phase begins: the image is expanded and modernised. The contemporary rider evolves and combines city life with outdoor activities; his simple and modern style is perfectly in keeping with the environment. He loves and respects nature, he is very aware of his choices and stands out for his independence, curiosity and the championing of freedom.
THE (R)EVOLUTION OF AN ICON
Today, just like yesterday, wearing MCS means identifying with a system of values and emotions. Nature remains the focal point of this welcoming and free universe. The new rider is an explorer, not a tourist: he travels to rediscover nature and get to grips with the metropolis. Beyond fashion, but immersed in his time. Projected into the future, but with respect for the past.