World of MCS | Official Italian Store
THE MCS COWBOY: A LEGEND, NOT A SIMPLE LOGO.
The brand was founded in the early seventies as a Marlboro Country Store, now known as MCS. Under a visionary partnership between the brand’s American owners at that time and the outstanding materials and tailoring tradition of one of Italy’s oldest and most prestigious textile groups, Marlboro Classics was founded in 1987: a unique initiative paying tribute to the practical and functional garments of the American West, combined with incomparable Italian quality and elegance.
The slogan "The more you wear them, the better they look" is the philosophy and the core value behind every MCS garment: quality and the ability to withstand time and the weather, like the traditional American workwear inspiring it.